Mashable added delicious frosting to their cupcake with Mashable FollowAs if Mashable was not already the most coveted cupcake on the web, they’ve added extra-delicious frosting just in time for Valentine’s Day.

The great part about it is YOU get to pick the flavor!

That’s right – Mashable will now offer a custom-tailored experience.  Topics YOU  like; what YOU choose to follow.

It’s their new Social Layer………………Mashable Follow.

Lip-licking yummy?

Here’s the goodness:

  • Curate your news – Get what you like, tune out the rest.
  • Follow topics & people of interest – Quora-esque.
  • Connect with others sharing your interests.
  • Social Share simplified – A “Mashable-meme!”
  • Earn badges for sharing –  Kinda like Foursquare.
  • EASY – Login-in with your Facebook or Twitter account.
  • Promote your social media accounts with a Mashable profile page.

Ya gotta check out the short video:

So, their goal is to change the way we stay in the know, eh?  I think they’ll be successful!

Mashable Follow is in private beta right now.  I requested my invitation – you can too.

I have a heart-on for Mashable Follow.  Do you??